Wednesday, September 18, 2024

When Online Destroyed Plastic


It has been circulating for months and today it finally happened. Iconic Tupperware Brands, which was founded by Earl Tupper in 1946, declared bankruptcy today in Federal bankruptcy court due to its $811MM crushing debt.
 
It was reported by the Associated Press that Orlando, Florida-based Tupperware plans to continue operating during the bankruptcy proceedings and will seek court approval for a sale.

It is obvious that the fall of the company is due in part to online companies’ ability to provide similar products manufactured overseas. In addition, companies like Glad and Hefty provide like products in supermarkets and discount stores, and as impulse buys more cheaply than this American-developed company.

In a bit of nostalgia, people, generally women, would host “Tupperware Parties” and sell them through and to their friends. Coffee and cake would be served and the host would generally get a gift from the distributor-salesperson.

This became the model for other products to follow like Avon Makeup, Sarah Coventry Jewelry, Mary Kay Products and Christmas Around the World. These were the first “side hustles” to make our “mad money”.

Hopefully, Tupperware be proven durable and will make a comeback.

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