It's about time. Time Warner Cable, that is. The blackout is over between TWC and CBS, and for the millions of subscribers in Los Angeles, Dallas and New York who have been deprived of television produced on CBS and Showtime, and the minor channels owned by CBS.
As usual, it was about money. CBS wanted to charge Time Warner higher fees and TWC fought the increase. It really wasn't about the subscriber, the viewer. No, it was about the almighty dollar.
As I said in No CBS For You on August 5, "The subscribers in LA, NY and elsewhere will, once again, pay the increase in the rates TWC will charge us for the privilege to watch television, maybe more than the one that CBS rejected initially. And we will be relieved that we can once again, sit mindlessly in front of the TV to see Bob Scheiffer, Judge Judy and Steve McGarrett, and think all is right with the world."
Well, guess what? It is reported that the fees charged by CBS to TWC will increase by 100%, effective with the signing of this agreement. That works out to about $1 per subscriber. In order to recoup this cost, TWC will, in all probability, pass along this charge, along with a little extra for TWC.
Once the agreement was announced, CBS broadcasting resumed at 6pm EDT Monday evening. It is expected to be completed by week's end, just on time for NFL football on Sunday.
Understand that corporations are in business to make a profit for its stockholders. Unfortunately, it seems that the viewer, or depositor, or the insured or whoever was the backbone to create the entity, has been forgotten, all in the quest to make a buck. Corporations and its stockholders need to remember that the little guy has limited resources to continue to pay the way for services that essentially have been paid for many times over.
But, I guess, as long as we can watch football this Sunday, all must be right in the world. For now.
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