Josh D’Amaro, who is a long-time Disney employee, was named CEO of the Company in March. He has held several positions, including President of Disney Parks,
Since his ascension to CEO, he has moved the Company away from the Bob Iger-woke Hollywood agenda of DEI and has begun to return Disney to its core roots of family-friendly entertainment.
- Scrubbing DEI Branding: Disney removed or scaled back explicit DEI references, diversity quotas, and programs like "Reimagine Tomorrow" from its recent SEC and financial reports.
- Focus on Business Success: Executive pay metrics have been adjusted to prioritize financial outcomes and business performance over diversity goals.
- Leadership Stance: Leadership, including former CEO Bob Iger and current executives under Josh D'Amaro, has emphasized a return to core storytelling and a mission to entertain broad audiences rather than engaging in political or cultural proxy battles.
- Park and Communication Adjustments: Reports and viral discussions highlight adjustments to messaging in theme parks, such as the reappearance of traditional greetings like "ladies and gentlemen," though fact-checkers note that broader corporate restructuring and layoffs (such as cutting roughly 1,000 jobs) are primarily aimed at operational streamlining rather than a sweeping cultural purge.
- Content Moderation: Content advisories on older classic films on Disney+ have been slightly toned down from autoplay warnings to shorter disclaimers.
Profitability also dropped year over year as people expressed their outrage of the concentration of woke-themed programs and practices. Thus, a turn back toward a reasonable approach toward families without discriminating against other segments of our society.
One thing we can universally agree on is this: Money talks as Bull$#!+ walks. Even Disney recognizes that the almighty prayer is “our father who art in pocket, DOLLAR be your name”.
A lesson learned for sure.




